Gol!’s products are positioned to address a portion of the beverage market growing over 10% per annum. In 2013, Gol! will bring to market three “fútbol” themed beverages promoting performance and hydration. Using Hispanic super foods such as Nopal and Camu Camu, Gol! incorporates indigenous ingredients used by Latin/Hispanic culture for generations. For active young males, Gol! Hydrating Power Fuel is a ready-to-drink beverage designed to maintain proper hydration during athletic activity while providing certain energy and focus properties of established beverages. Gol!’s bulk powdered mix caters to the tropical taste preference of the soccer playing preteens and is fortified with the same vitamins and antioxidants of Gol!’s ready-to-drink, but without the stimulant properties. To accommodate the athlete on the go, Gol! Hydrating Power Fuel offers single serve powder sachets for convenience and portability. In following years, Gol! will grow its product portfolio by adding sugar-free versions of its best-selling products, additional flavors and new functional/nutritional combinations of beverages.